Digital Marketing Done Right

Second Amendment Multi-Channel Digital Marketing

Black Rifle Co. is a State-of-the-Art Digital Marketing Company that is reaching over 1.5 billion devices in the US every month. Utilizing our proprietary software, we identify actively engaged consumers within thousands of unique niche product categories or content interests. We immediately identify users engaged with relevant content, and then directly target them with ads that are ideal for their niche, thus increasing your Click Through Rates (CTR) and reducing the effective Cost Per Impression (CPM). Our goal is to maximize your campaign ROI, and minimize wasted ad impressions to consumers that may not be interested in your product or offer, all while following the ever changing restrictions and guidelines within the firearm industry.

Programmatic Display Advertising

Behavioral Digital Prospecting

Cookieless Retargeting

Digital Email Marketing

Managed Email Leasing

Email List Building

The Future of Digital Advertising

Welcome to the only way to do programmatic advertising. Identify motivated consumers after they’ve interacted with content related to a specific niche 5+ times. Filter this user data to build your micro target market around consumers niches and serve ads directly to the ideal buyer, consistently.

Step 1

Niche consumer identified by 5 unique web interactions

Step 2

User data overlaid to build micro target market

Step 3

User data uploaded to a programmatic+ network based on a user match

Step 4

Programmatic+ serves ad to consumer

Step 5

User clicks on the ad and converts

Who We Are

Black Rifle Co. is a collective group of marketing professionals dedicated to changing the standard of digital marketing in the firearms space. With access to over 300 million emails, the ability to filter the emails based on specific niche markets, and display ads to that specific active consumer, while following healthcare regulations & compliance, we’ve accelerated traditional programmatic advertising.